The programme was facilitated by the Amity Institute of Training and Development and the Amity School of Communication, wherein faculties of the university and media experts engaged with various aspects such as communication planning and strategy, building and leveraging relations’, managing image on social media, how to engage audiences through storytelling, public speaking and speech writing; efective presentation skills, how to face the camera and engage with the media; how to debunk fake news and deal with disinformation and crisis communication and reputation management. The training programme not only laid stress on theoretical aspects of writing, communicating but also deliberated on the importance of presentation skills and the art of Public speaking.
Savitri Sonia Parag, minister of public service, government of Guyana said: “This partnership is important for Guyana. Accomplishment of my country is attributed to the mass media for disseminating information to the people responsibly and correctly, which is also very important for every society to progress. Media training should be conducted for effectively delivering messages. Being skilled Journalist is one thing but acquiring necessary skills is important and I am impressed that the participants have undertaken the training energetically, despite their demanding and busy schedules.”
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Delivering the valedictory address, K J Srinivasa, high commissioner of India to Guyana said: “India attaches high importance with Guyana and is committed to working closely with Guyana, in the UN and in the CARICOM. India has been contributing through capacity building programmes for Guyana since four decades. This was a special course and curriculum which was designed to cater to Guyanese media professionals. The results are for everyone to see.” He advised participants to share feedback of the programme so that more of such programmes can be initiated after improvisation.
Congratulating the participants on the successful completion of the training Ashok K Chauhan, founder president, Amity Group of Institutions thanked the MEA for initiating this unique programme and remarked that collaborative arrangements with Guyana and India are more successful because English is common to both countries. He expressed his desire to organize more of such programmes which will show a path to many countries for promotion and growth .
Somnath Chatterjee, director, MEA, said: “This is a specially designed training programme for Guyana. We hope the experience and learning will hold you in good stead.”
Sharing her thoughts about the programme , a participant Mrs Suelle Findlay Williams, director press and publicity, Office of the Guyanese President, said: “I want to commend Amity for putting together such a comprehensive programme particularly when it comes to communication gaps. There are quite a few nuggets that I would definitely incorporate in my work. For example, How to use digital media for maximum publicity, how to craft a story and also that good stories are beyond space and time.”
Tyrone Rambacchus, another participant said: “The knowledge that I gained has definitely allowed me to view certain things differently in respect to my functions as a digital communications officer. I feel better equipped to tackle challenges in terms of handling the affairs of the Government.”
“I am equipped with new information and techniques which will be very much helpful to me with carrying out my day to day work duties in a much better way,’’ said another participant Genica Hooper.